Home  ‌  Submit Link ‌  About Us ‌  Link to Us ‌  Contact Us ‌  Site Map ‌ 

Insurance Agent Marketing: Solid Lead Generation Systems Help Write More Policies

By: Rokas Christos

The trap for insurance agents is a familiar refrain for all sales types. Get busy, hustle, find business--then back off from active prospecting once the agent starts writing too many new policies.

Yes, rightly so, the agent concentrates on the immediate business opportunity. That's the proper use of any good insurance agent's time--securing new clients. But, what about the pile of leads? Do you just stop.

No. The answer is keep your insurance lead generation machine in full gear every day.

Note that we mentioned a lead-generation "machine". This doesn't necessarily mean that you, as a successful insurance agent, must needs make all the calls. Not at all. Top producers realize they must have other, automated-processes feeding the leads to them. The agent needs to always be closing, but not necessarily always dialing.

Actually, a good lead-generation system is similar to the thermostat in your house; you set it and then expect your furnace and air conditioner will adjust themselves accordingly.

ingBut, the agent who is trying to go-it alone in generating leads is like a person handling all the work of heating the house with an old-fashioned potbelly stove--chopping wood, stoking the fire, and emptying the ashbin. How much easier life is with a good thermostat.

So, successful insurance marketing relies on "mechanized" insurance lead generation programs.

And yes, sourcing the leads is a matter of personal preference, based on testing what works for your insurance agency. There are a variety of leads to choose from: internet-generated leads, demographic leads, search-generated leads are among the choices. Typical "automated" contact methods include postal mail, telephone, and acquisition e-mail campaigns. Of course, these can be outsourced to vendors outside your insurance agency. Alternatively, they can be assigned to staff within the agency, or a combination of the two.

The immediate question whenever outsourcing comes to mind is: "What's it going to cost me?" But, a better question may be: "How much will it cost not to automate your insurance lead campaign.

Article Source: http://www.FindAffordableInsurance.com

When you need to know about insurance agents info, you can find at our insurance sources. And you also will find there some more info such as insurance marketing, commercial insurance, bond insurance, all lines insurance.

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Reinsurance Agents Articles Via RSS!
Additional Articles From - Home | Reinsurance | Reinsurance Agents
Auto Insurance
Bond Insurance
Health Insurance
Insurance Claims
Insurance Resources
Liability Insurance
Life Insurance
Property Insurance
Reinsurance
Specialty Insurance
Travel Insurance
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Home  ‌  Submit Link ‌  About Us ‌  Link to Us ‌  Contact Us ‌  Disclaimer ‌  Privacy Policy ‌  Site Map ‌ 
Copyright 2007 - 2009 by FindAffordableInsurance.com All rights Reserved.
Our directory has useful insurance articles, pet insurance, consulting insurance articles, dental insurance articles, diving insurance articles and marine insurance articles.